Today’s topic has to do with branding. Specifically, when should a company create more than one separate websites? I have this client. We had a meeting to discuss a website redesign. On their website currently you see two logos in the header and then the main content, on the homepage, is the following choices. They have two logos above that, because they sell bricks (one logo or brand) and they… Read More »When Should A Business Have More Than One Website?
To understand what inbound marketing is, first we need to understand how it is different than traditional marketing which you could call “outbound marketing”. Outbound marketing is marketing that reaches the audience when it wants to. It interrupts a person who is thinking about something else at the time. It goes out and taps him on the shoulder and says “hey could you spare a few seconds to let me… Read More »What is Inbound Marketing?
Watch the video above to learn some astonishing video marketing statistics. If you’d like me to make a video infographic like this for your business…
If you have a newer smartphone camera, with good planning you can make a video that you will be proud of. Some of the best cameras for video are the iPhone and the Google Pixel. There are others, but I haven’t personally tested them. Whether you need professional production depends on what you are going to use the video for. For example, if you are going to be making a… Read More »When is a do-it-yourself video just fine for a business?
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…here’s why you should be making them anyway: A real estate listing video isn’t worth the money if you are trying to use it to sell houses. Although buyers like seeing a video, they are still going to want to see the house in-person. Photographs are enough to get a buyer interested. They may like watching a video, but they won’t buy a house because they saw a video. Even… Read More »Real Estate Listing Videos Are a Waste of Money, but…
Choosing the best wedding videographers in Little Rock is of course a subjective thing. Everyone has their own opinions. But as I've researched this topic it was clear that one company really set itself apart based on artistic talent.